If you missed part 1 of this series, please click here.

Or you can watch the video below, which shows a little of how the images you’ll see in a moment were made.


Koenigsegg and Hasselblad – it’s a match made in Valhalla.

Two Swedish companies that use a small workforce to build the premier product in their field. Two Swedish companies born from the dreams of young men who had the vision, skill and dedication to bring their dreams into reality.

What you see below is essentially a pair of photographic essays that illustrate the dynamics of Koenigsegg cars and the passion of the people who build them. The images have been captured with the Hasselblad H6D-100c camera and they are stunning.

The cars

Ming Thein and the team from Hasselblad travelled to Ängelholm to demonstrate the capabilities of their equipment and the stretch the boundaries of their vision. They came to capture The Spirit Of Performance.

Some of these images involve a 100-megapixel medium-format camera suspended from a drone to shoot aerial long exposures, at twilight, combined with instant capture using triggered lighting to freeze motion.

That, in simple terms, is no simple task. It’s a unique perspective and the results are nothing short of breathtaking.

Koenigsegg cars are precise mechanical instruments but they were designed with passionate hearts to be the absolute pinnacle in performance motoring. Every time a car is built, the final specification of the car is decided by owners who are passionate about their purchase. These cars have a heart working at thousands of beats per minute and Ming Thein has captured that heart, that passion, in a unique way.


The Regera images were taken at ground level using both long exposure for light trails and flash sync to freeze the vehicle.

From Ming Thein’s website:

It is a way of visually describing the journey: the light trails are the past, the history, and the future; they’re not smooth because there are bumps in the road and paths can diverge significantly due to small changes in causality. The clearly frozen car is the here and now, and the moment we should be enjoying: it’s the immediate manifestation of the present, with viscerally clear details. The past and the context fade and blur away, details blurred by the biased lens of memory.

And just to show you what a 100-megapixel Hasselblad can do, here’s a crop from that last image, showing just the car in close up. The level of detail is breathtaking!

Agera RS

The Agera RS images feature a combination of ground shots and images made using the new Matrice 600 professional drone from DJI.

Suspending a camera in the air is not new in 2017. Suspending a camera in the air at twilight in windy conditions and taking a long exposure IS new, however. The images you see below are a testimony not only to the dramatic nature of the subject, but also to the quality of the hardware and the complexity of the photographer’s vision.

Again, if we zoom in on the details, you’ll see the amazing degree of clarity that Ming was able to achieve.

The Agera RS is an aesthetically beautiful piece of design and it’s the last of the Agera line of vehicles. That we’ve been fortunate enough to add these images to our historical record is a gift that we are truly appreciative of.

It’s art recording art.


The Factory

We like to call our manufacturing facility in Ängelholm ‘The Dream Factory’.

For Christian von Koenigsegg, our work is the continuing fulfilment of a dream he had as a young boy. For our employees – all of whom are passionate car people – it’s a dream-come-true to work on these amazing vehicles. For our customers, the cars that we build for them often represent the fulfilment of a dream, a quest to acquire the pinnacle in automotive performance.

We are a family at Koenigsegg. There aren’t many car companies in the world where the people can tell the serial number of the first car they worked on. We celebrate our successes together. We mourn together when one of our babies is injured. We remember the guys and girls who sacrificed their nights and/or their weekends to finish a car in time for a show, a track day, a delivery deadline. We know their names.

Ming supplemented his outdoor shoot with a tour of The Dream Factory and he managed to capture that spirit – The Spirit Of Performance.

These are our people. Our cars. Made in Ängelholm.


Our thanks to the team from Hasselblad and their Chief of Strategy, Ming Thein, for an outstanding shoot.

Their vision, talent and their amazing Swedish-made cameras allowed them to capture the essence of both our vehicles and our people – dynamic, dedicated, passionate performance.

For more information on the shoot and other interesting projects, keep an eye on the ongoing journals maintained both by Hasselblad and by Ming Thein.


  1. Comment by Nimalan S. R.

    Nimalan S. R. July 12, 2017 at 09:20

    Hey Mr. Wade!

    Phew! These pictures look amazing! I never even knew that there were cameras this good at producing the best resolutions even in extreme photography conditions! Until I came to know about Hasselblad, that is….. 🙂 I can really appreaciate Mr. Thein for getting his team together for this world-class photoshoot, but the results just make me think that Hasselblad is the brainchild of the God of Photography!!! And I really would like a 100MP camera for my smartphone please, thank you very much! 😀

    And of course, last but not the least, I appreciate the awesome guys st Koenigsegg for lending an Agera RS and a Regera for the photoshoot, which makes it all the more amazing!

    Keep amazing people,
    Nimalan S. R.
    P.S. – Is the Agera RS in the photoshoot one that has just rolled of the production line Mr. Wade? What’s it called?

  2. Comment by Roger Wojahn

    Roger Wojahn July 13, 2017 at 23:54

    Ming!! You just absolutely killed it!! Incredible work, Mate!

  3. Comment by Kevin 'Win

    Kevin 'Win July 17, 2017 at 17:36

    I am sure this involves a lot of effort. Such an amazing car and a well established camera brand.

    I’m also sure that the Photographer himself is a great photographer.

    However, I’ll be honest. These photos are far from epic-ness. And a far cry to be considered a high end automotive photography.

    There are a lot of beginner’s mistakes (with regards to Automotive Photography) can be spotted in these photos.

    A quick on Jalopnik’s site on ANY of their listed 30 automotive photographers can be seen as nights and days.


    I am sure there’s a story to be told, and a style with character are meant for Koenigsegg but in all honesty, this photoshoot deserves a whole lot better.

    Best regards,

    • Comment by Steven Wade

      Steven Wade July 18, 2017 at 08:44


      This is not a genital-measuring exercise between photog fans, but I/we think you under-appreciate the technical challenges with regard to what was undertaken here. The guys at the Jalopnik link all do great work, I’m sure (we’ve worked with Oskar Bakke numerous times, will do so again in the future, and I count him as a friend) but don’t under-sell what Ming and the Hasselblad team did here.

      Aerial long-exposures in fading light, in wind? Unprecedented, as far as we know.

      You’re entitled to your opinion, of course. We are also entitled to disagree.

  4. Comment by Doc

    Doc July 19, 2017 at 14:23

    Here is the thing, even though I don’t want to compare koenigsegg’s gorgeous mega/supercars with other car manufacturers I just can’t get enough of saying that koenigsegg is unique and different then all of them. Despite the fact that koenigsegg has many competitors I still think that koenigsegg is the most desirable and loveable one, not only it has an amazing engineering but alsonly has a fascinating style and precision.when I look at other car companies(supercar companies ) I immediately realize that no matter what happens they are always being obligated to comprise from many things such as;luxury,comfort and the most important one for me, the style but on the other hand koenigsegg manages to make everything perfectly without compromising on almost anything. I have been very impressed by what koenigsegg has accomplished so far.congratulations.

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